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Lancaster announces new brand celebrating the future

by The AV Times Staff • December 10, 2020 16 Comments

LANCASTER – The city of Lancaster on Wednesday unveiled a new brand identity that “captures the community’s bold, innovative spirit and celebrates its future,” city officials said in a news release.

Developed through a year long process involving community interviews and survey input, the new brand identity for Lancaster reflects the city’s environmental beauty and its commitment to leading into a brilliant and blossoming future, according to the news release.

“The city brand is the face of Lancaster, and I am proud that this new brand so accurately captures and embraces all that makes our community amazing. We are home to spectacular landscapes, ingenious businesses both large and small, arts and culture, and a forward-thinking community,” said Mayor R. Rex Parris. “As we engage with residents, local businesses, visitors and other stakeholders, this new brand will portray the best of Lancaster and help better tell our story.”

The logo design celebrates Lancaster’s poppy, with a poppy flower serving as the primary symbol. In a local vote, residents favored the poppy logo, which won by a landslide 75% of the vote. The tagline, “Creating a better tomorrow. Together.” reflects Lancaster’s “groundbreaking, resilient, action-oriented identity,” according to the news release.

The city of Lancaster is conducting a gradual roll-out of the new brand over the next several months. Later this month, the city of Lancaster is scheduled to transition to a redesigned website that will incorporate the new brand.

[Information via news release from the city of Lancaster.]

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Filed Under: Home, Lancaster

16 comments for "Lancaster announces new brand celebrating the future"

  1. Can't fix stupid. says

    December 12, 2020 at 12:28 pm

    This person said it best.

    ustnoticing
    graybull
    36 minutes ago

    Imagine that, if Trump handled this in the first place, we wouldn’t even be here. He would probably have even won the election. Soooooooo.

    Stop.

    Go home.

    Trump lost. He’s a loser. And if you still support him after all he is doing now? So are you.

    Reply
  2. BobM says

    December 11, 2020 at 6:25 pm

    The Antelope Valley is an example of the failing bigger picture of California politics.

    Reply
    • Dave says

      December 12, 2020 at 7:56 am

      Does BobM know that the Antelope Valley is a Republican stronghold and if it’s failing guess who is responsible?

      Rex spends money foolishly in Lancaster on LEAPs, and cosmetics around town while the city goes downhill. Check out the failed blvd.

      Hofbauer came in with a rainy-day surplus, spent it like a drunken Republican and then when the pandemic came, no surplus $$$s and had to propose a tax increase.

      So much for Republicans handling the economy.

      Every Republican president since Teddy Roosevelt has had a recession in their first term and Trump did too. They are batting 1000.

      Now Biden will have to clean up a Republican mess just like Obama did and Clinton too.

      In 2024 the GOP, if it’s still around, will want to come back and cut taxes again after they ran up the deficit and debt like they did the last 4 years.

      Why do people vote for such a losing record over and over?

      Do ya see a pattern here if you have any sense at all?

      Reply
  3. Nathan says

    December 11, 2020 at 3:54 pm

    … Lancaster. It rhymes with gang-banger –

    Reply
  4. Resident says

    December 11, 2020 at 1:32 pm

    Parris can say whatever he wants. Lancaster & Palmdale are both on the list of the worst towns in America to live in. Lancaster is shown as being known for Methamphetamine and the Ku Klux Klan activity. And of course, there’s that minor detail about Antelope Valley frequently being the foreclosure capital of the country.
    Go on Rex, tell everyone about yourself, what a fantastic mayor you are and how Lancaster is WONDERFUL!

    Reply
  5. William says

    December 11, 2020 at 1:21 pm

    Only Rex can come up with a logo that looks old with a slogan that says he’s moving forward.

    We really need some new blood around here. Someone whose response to anything he doesn’t like isn’t ‘they should be shot’.

    Retire Rex, please. Go to your Laguna home. Play with the grandkids. Watch old reruns of LA Law or something. Write a book. Just go away.

    Reply
  6. Trish S. says

    December 11, 2020 at 1:20 pm

    I moved to the Antelope Valley from Santa Monica two years ago. I like it here! It’s less crowded, the people are courteous and the streets are wide and safe and you can afford a home and still be close to the rest of Southern California. We have a really good community here and it’s a shame that some of you cannot see that, or at least see its potential. Perhaps you’ve just lived here your whole lives and do not know how good it is?

    I grew up in a small town in the Midwest (Oberlin, Kansas, for those who know). The only things to do there were go to Pizza Hut and we had a theatre with two screens that showed movies that had already been out 7 or 8 months in other places. The biggest towns nearby were Hays and McCook, and they were barely the size of Rosamond. Denver and Kansas City were 6 hours away in either direction. Omaha was 8 hours away. None of those cities (even Denver back then) offered the cultural experiences that California does!

    You complainers on here are absolutely spoiled and don’t even know it!

    When I lived in Santa Monica and Culver City, people that had lived there for their entire lives constantly complained about things too, and made fun of the area, without truly appreciating it or its potential.

    The question then becomes, if you hate an area then why do you stay? Just move on and let the people who appreciate it take over.

    Reply
    • Dave says

      December 11, 2020 at 3:52 pm

      The complainers don’t realize that the problem rests with them. Wherever they go they take themselves along and wonder why it looks like it’s out there that’s the problem.

      They can move somewhere and before long they’ll be complaining about the new location.

      Reply
  7. Donald says

    December 11, 2020 at 8:38 am

    Lancaster, where the fact that a horse can drop its column on command is appreciated.

    Reply
  8. KJH says

    December 11, 2020 at 12:37 am

    Lancaster ‘ s new brand should include; better control of the homeless population after increase in property tax for the homeless. Another item of branding would be illegal dumping along streets, deserts and communities. Do you think tourists and other out of town guests will want to come and visit this city after seeing all that trash here. I am about to leave after being here since 1993 because of these concerns.

    Reply
  9. OKFine says

    December 10, 2020 at 5:44 pm

    Need better slogans:

    “Lancaster, at least it’s not Compton”
    “Lancaster, where you Section 8 voucher goes further”
    “Lancaster, where the news media knows there’s always a good crime story”

    Feel free to add your own.

    Reply
    • OKFine says

      December 11, 2020 at 12:40 pm

      A few more slogans:

      “Lancaster, where the lines at the probation office are shorter”.
      “Lancaster, prison close”
      “Lancaster, Michael Antonovich Antelope Valley Courthouse close.”
      “Lancaster, just a short train ride from downtown skid row”

      Reply
    • Big one says

      December 12, 2020 at 7:34 am

      You must be on welfare…come here to live free on your lazy ass why tax payers pay for your lazy life style..

      Reply
  10. Lancaster says

    December 10, 2020 at 4:18 pm

    Mayor R. Rex Parris is a pioneer and a visionary.

    Reply
    • Palmdale Rules says

      December 10, 2020 at 6:01 pm

      So says R. Rex Parris hisself.

      Reply
    • Pioneer and Visionary says

      December 10, 2020 at 8:48 pm

      BAAAAAAAAAAA HAAAAAAAAA!
      Oh Lancaster! You made me spit my drink up and it went through my nose! Rex a PIONEER and VISIONARY? Having kooky ideas like bird sounds will lower crime on the BLVD, banning neckties, saying people should shoot the homeless if they rob you, spending $10 million for LEAPS, and thinking that a black coating will fix our roads is neither. Being crazy with money doesn’t make any a PIONEER or VISIONARY.

      Reply

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