Establishing a presence online with a website is a powerful way of driving new customers to your company and increasing sales and revenue. However, like every other aspect of your business, a website requires a significant amount of invested time and energy in order to ensure it is operating to its maximum capacity. Therefore, it is important that you go into the process with a plan of how you are going to tackle building and maintaining your site. To assist with this, we have put together a list of our top tips for running your business website.
When it comes to driving traffic to your website, the most important tool at your disposal is search engine optimization, or SEO for short. This is responsible for bringing those who search for terms and products relevant to your business to your site, where you are then able to use conversion-focused content to turn these clicks in to sales. For those who are new to it, SEO can be a difficult tool to understand without the investment of time and energy into learning. Therefore, we recommend reviewing a guide on BigCommerce SEO on how to utilize SEO to get more search traffic. This will ultimately simplify the process for you and makes running a website easy, giving you more time to focus on expanding your business.
Keep it Updated
Once you have your business set up, one of the worst things you can do is fail to keep updating the content on it and allow it to go stale. Your website may be the first impression that new, potential customers get of your company, which is why it is so important to ensure that it represents you in the best way possible. Therefore, you need to regularly upload new content to it, whether that’s a new product that you are launching or a new blog post that talks about an aspect of your industry. Whatever it is, ensuring that you are keeping the website active will promote engagement from your customers, as well as improving your chances of driving new customers to your site.
Ensure it’s Scalable
We are willing to bet that a goal of your business is to grow, as is the case with most businesses across the world. Therefore, it is important that you ensure that your website is capable of growing with you, as you don’t want it to be a hindrance when it’s time to start scaling up. This should be something you think about when you first set up your site, giving you the opportunity to put the building blocks in place that will allow you to easily transition into the next steps. We recommend taking the time to research the various website tools that specialize in assisting your scalability and choosing the right one for your business.
Promote Your Brand
This point may go without saying for many of you reading but it’s too important to miss in our list. When building and maintaining your website, you need to always be asking yourself whether it represents your brand and is easily recognizable as an aspect of your company. For example, it could be something as simple as ensuring that you are using the same color scheme across each of your webpages that you have used in previous marketing material. Ensuring this consistency in branding makes it easier for customers to recognize who you are, therefore building trust in your company and positively impacting the potential of future sales with these customers.