LANCASTER – The City of Lancaster Tuesday welcomed Sassy Couture, a women’s clothing and accessories boutique, to The BLVD. The store showcases chic, trendy items from sweaters and tunics to semi-formal wear, especially popular for special events such as Vegas trips and cruises.
“The BLVD was created with independently-owned establishments like Sassy Couture in mind,” said Mayor R. Rex Parris. “It is the unique small businesses such as Sassy that give our BLVD the vibrancy and flavor it’s known for.”
Owner and Antelope Valley resident Amanda Marroquin launched Sassy Couture in March of 2011 at the Antelope Valley Mall, relocating to The BLVD last month after her contract expired.
“I love the positive vibe here; it’s always so busy,” said Marroquin of The BLVD. “When I was scoping out locations, I’d come to the BLVD for lunch and dinner, as well as other times of day to just walk around. No matter what day or time, people are always around and traffic is constant. I love being right in the middle of it all with my bright pink building.”
At only 28 years old, Marroquin, owner, manager and buyer for the boutique, hails from a highly entrepreneurial family, which owns numerous restaurants throughout the Antelope Valley.
“Business is in my blood,” remarked Marroquin. Although her family was supportive of the venture, Marroquin established Sassy Couture independently, bringing a longtime dream to reality and giving the shop a creative touch all her own.
“We love the fresh and original ideas that this new generation of entrepreneurs brings to the table,” said Councilmember Sandra Johnson. “Young business owners such as Amanda have a finger on the pulse of new trends, what people are buying, and the styles that will be popular among the young and young at heart.”
With the help of InSite Development, Sassy Couture was able to make a smooth transition to their new location in downtown Lancaster.
“They made the whole process easy,” said Marroquin.
“I’m always thrilled to hear a business owner describe how easy it was to work with the City and the developers to get established here on The BLVD. That’s exactly what we want,” said Parris. “The City of Lancaster has been voted the most business-friendly City in L.A. County and we intend to stay that way.”
Sassy Couture is located at 706 W. Lancaster BLVD. The boutique is open seven days a week, from 11 a.m. – 6 p.m., Monday through Wednesday; 11 a.m. – 8 p.m., Thursday through Saturday; and Sundays from noon to 5 p.m.
For more information, call the store at 661-726-4422 or visit their Facebook page at www.facebook.com/SassyCoutureAV.
(Information via press release from the City of Lancaster.)