{"id":71414,"date":"2016-04-22T11:50:53","date_gmt":"2016-04-22T18:50:53","guid":{"rendered":"http:\/\/theavtimes.com\/?p=71414"},"modified":"2016-04-27T11:39:26","modified_gmt":"2016-04-27T18:39:26","slug":"young-entrepreneurs-put-on-their-pr-hats","status":"publish","type":"post","link":"https:\/\/theavtimes.com\/2016\/04\/22\/young-entrepreneurs-put-on-their-pr-hats\/","title":{"rendered":"Young entrepreneurs put on their PR hats"},"content":{"rendered":"<p><figure id=\"attachment_71416\" aria-describedby=\"caption-attachment-71416\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71416\" src=\"https:\/\/theavtimes.com\/wp-content\/uploads\/2016\/04\/Young-Entrepreneurs-Passentino-Anderson-1.jpg\" alt=\"Students enrolled in the Young Entrepreneurs Academy and Passantino Andersen Communications staff. [contributed]\" width=\"624\" height=\"378\" srcset=\"https:\/\/theavtimes.com\/wp-content\/uploads\/2016\/04\/Young-Entrepreneurs-Passentino-Anderson-1.jpg 624w, https:\/\/theavtimes.com\/wp-content\/uploads\/2016\/04\/Young-Entrepreneurs-Passentino-Anderson-1-300x182.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-71416\" class=\"wp-caption-text\">Students enrolled in the Young Entrepreneurs Academy and Passantino Andersen Communications staff. [contributed]<\/figcaption><\/figure><span style=\"font-weight: 400;\">LANCASTER &#8211; The Young Entrepreneurs Academy gained some insight in the world of public relations during a recent field trip to Passantino Andersen Communications, a local award-winning public affairs firm. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each year students enrolled in the program have visited the firm to improve their strategic communication skills and help pitch their companies and products to investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s become an annual tradition for our team to meet these young entrepreneurs,\u201d said Founder and Managing Partner George Passantino. \u201cOur goal is to provide them the tools they need to help their companies start off in the right direction.\u201d<\/span><\/p>\n<p><figure id=\"attachment_71415\" aria-describedby=\"caption-attachment-71415\" style=\"width: 288px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71415\" src=\"https:\/\/theavtimes.com\/wp-content\/uploads\/2016\/04\/Young-Entrepreneurs-Passentino-Anderson-2.jpg\" alt=\"Students enrolled in the Young The team at Passantino Andersen provided post-presentation feedback and tips for improvement. [contributed]\" width=\"288\" height=\"276\" \/><figcaption id=\"caption-attachment-71415\" class=\"wp-caption-text\">[contributed]<\/figcaption><\/figure><span style=\"font-weight: 400;\">Students learned about three key elements: message development, branding, and logo concepts. This year, Passantino Andersen decided to break the students into groups for a hands-on challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each team was asked to modify an existing client\u2019s name and logo and to provide a key marketing message. Once the teams were finished, they presented their ideas and concepts. Unbeknownst to them, a special guest speaker was in the audience &#8212; JC Burnett, founder and president of Loadchief, an application that connects courier companies with independent drivers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The young entrepreneurs were excited to find out they had pitched their ideas to the actual founder of the company that was part of the exercise. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBeing able to witness each team brainstorm their ideas and develop a concept was\u00a0<\/span><span style=\"font-weight: 400;\">extraordinary,\u201d said Founder JC Burnett. \u201cInteresting enough some of the ideas they\u00a0<\/span><span style=\"font-weight: 400;\">discussed were actually part of the firm\u2019s concepts; great minds do think alike.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team at Passantino Andersen provided post-presentation feedback and tips for\u00a0improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LANCASTER &#8211; The Young Entrepreneurs Academy gained some insight in the world of public relations during a recent field trip to Passantino Andersen Communications, a local award-winning public affairs firm. Each year students enrolled in the program have visited the firm to improve their strategic communication skills and help pitch their companies and products to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29,11],"tags":[],"_links":{"self":[{"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/posts\/71414"}],"collection":[{"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/comments?post=71414"}],"version-history":[{"count":0,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/posts\/71414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/media\/71415"}],"wp:attachment":[{"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/media?parent=71414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/categories?post=71414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theavtimes.com\/wp-json\/wp\/v2\/tags?post=71414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}