{"id":36870,"date":"2013-05-20T19:55:47","date_gmt":"2013-05-21T02:55:47","guid":{"rendered":"http:\/\/theavtimes.com\/?p=36870"},"modified":"2016-12-11T15:25:56","modified_gmt":"2016-12-11T23:25:56","slug":"7-secrets-for-rapidly-attracting-your-ideal-customers-for-small-business","status":"publish","type":"post","link":"https:\/\/theavtimes.com\/2013\/05\/20\/7-secrets-for-rapidly-attracting-your-ideal-customers-for-small-business\/","title":{"rendered":"7 Secrets for Rapidly Attracting Your Ideal Customers for Small Business"},"content":{"rendered":"

\"marketing<\/a>One of the most common questions we hear is related to attracting more \u201cIdeal\u201d customers.<\/p>\n

How do I find more ideal customers? How do I attract them through social media? What methods should I use? Should I just offer something?<\/em><\/p>\n

These are just a few of the common questions we hear.<\/p>\n

To make life so much easier for you, I\u2019ve spent countless hours researching how to find your ideal customers and build long lasting relationships with them.<\/p>\n

Together, we\u2019re going to create a simple step-by-step Client Attraction plan that will help you get more ideal customers, more qualified leads, and more sales.<\/p>\n

Let\u2019s go!<\/p>\n

SECRET #1: \u201cThe H.A.T. Principles\u201d<\/strong><\/h3>\n

The fact of the matter is, when people come across you through online\/offline channels, they don\u2019t know who you are, don\u2019t trust you, and don\u2019t want to buy from you. But they do want something that you can give them. They want to be heard and they also want their problems solved. They want to deal with someone who is authentic, transparent, and sincere.<\/p>\n

As we work through my \u201cSecrets to Ideal Client Attraction\u201d plan, we\u2019re going to create a solid strategy that not only attracts more ideal prospects but you\u2019re going to enjoy the entire process.<\/p>\n

But first, you must understand The \u2018H.A.T\u2019 Principles.<\/p>\n

Because no one wakes up in the morning and says upon rising, \u201cOh! I can\u2019t wait to be your ideal client today! Where can I find me a good business to give money to?\u201d We have to attract customers by treating them like we want to be treated.<\/p>\n

For example, a very successful fitness trainer might offer 15 minute mindset motivation sessions with potential customers to show them compassion and understanding for their weight loss goals. A motivational speaker may share their personal battle with a drug addiction and how they overcame the impossible.<\/p>\n

As you can see, the goal is to create something that causes people to say, \u201cI can totally relate to them!\u201d \u201cThey really inspired me!\u201d \u201cI respect them for being honest!\u201d and they become your ideal customers.<\/p>\n

The H.A.T. Principles stand for Honesty, Authenticity, and Transparency<\/em><\/span>. It\u2019s something you\u2019ll always need through the life of your business.<\/p>\n

Honesty<\/strong>: Be open and honest with them by telling them who you are, where you\u2019re from, and what you do. What\u2019s your story? It\u2019s okay to share your past struggles or how you overcame. It actually motivates and inspires them to do better.<\/p>\n

Authenticity<\/strong>: The bottom line is people can smell B.S. a mile away. Don\u2019t tell customers what you think they want to hear. Just be yourself. Be real.<\/p>\n

Transparency<\/strong>: Be someone whose message is clear and easy to understand. When people don\u2019t really know where you\u2019re coming from or can\u2019t understand your message, they tend to stray away from you.<\/p>\n

Now we\u2019re going to talk about Emotional Connections.<\/p>\n

Secret #2: Emotional Connections<\/strong><\/h3>\n

As we move forward into your Ideal client attraction plan, here are some questions you want to ask yourself: What is your ideal client struggling with? What problems do they have that you have the solution to? What keeps them up at night? What does she care about? What do they value the most? What are her dreams, aspirations, and goals?<\/p>\n

If you\u2019re in weight loss, they want a flatter stomach or a better body. You have to connect with them on an emotional level and let them know you understand.\u00a0 People buy EMOTIONALLY.<\/p>\n

There has to be a reason they want to buy your product or service.<\/p>\n

Are you helping them to fulfill a dream? Are you helping them to build their self esteem? \u00a0Are you helping them to achieve some kind of goal? How are you going to serve them?<\/p>\n

You have to connect with them on all emotional levels through your ACTIONS, INTERACTIONS, and your WORDS. Let them know that you are going to serve them into their transformation. Engage and romance them through the entire process.<\/p>\n

Build connections by creating conversations.<\/p>\n

Secret #3 Social Media Etiquette<\/strong><\/h3>\n

You can attract some of the best ideal customers through social media.<\/p>\n

Social Media is just like texting. ~Sandi Krakowski<\/p>\n

When you view social media as a tool to connect with people, just like your closest friends, you start to build rapport with them. Think of your Facebook fans and Twitter followers as your closest friends who you respect, honor, and value their friendship.<\/p>\n

During your daily interaction, encourage them, remind them to stay on track, and help them to get to the next step.\u00a0 People really need encouragement at the start of their day or the middle of the day.<\/p>\n

Studies have shown that people are on Facebook at: 11am ET, 3pm ET, and 8pm ET<\/p>\n

So, it would be awesome to put out your \u201cclient attracting\u201d information at that particular time.<\/p>\n

Social media is a channel that you can use to connect with people who you\u2019d love to do business with. Create conversations with people and use the H.A.T. principles through social media as well.<\/p>\n

Post regularly and be consistent with your interaction. You start to build relationships when you are a regular contributor.<\/p>\n

Share your life and pay very close attention to your struggles, input, and feedback to your customers.<\/p>\n

Last but not least, lead by example. Don\u2019t go on social media to rant and rave about something. That tends to run people away. Once again, connect with them emotionally.<\/p>\n

Secret #4 Feed a ‘Hungry’ Audience<\/strong><\/h3>\n

Did you know there are people out there right now that are hungry for your products and services? These people are going to be your ideal customers. I know you\u2019re probably wondering\u2026 Where are they? Will they actually buy from me?<\/p>\n

The bottom line is you can find them by \u2018spying\u2019 on them. I don\u2019t mean literally stalking them or ear hustling on their phone conversations.<\/p>\n

I mean you can find your ideal customers by getting information from them without them knowing it. People love to share their frustrations, struggles, and disappointments through discussion forums, online groups, social media, Amazon comments, and question sites.<\/p>\n

They are telling you what to serve them with. PERIOD. It\u2019s really simple.\u00a0 For example, if you have a niche market, go to Amazon.com and look up the bestselling books on that particular subject. Click on Comment Reviews and you will receive a LOT of information from your ideal customers in that niche.<\/p>\n

Here are a few other resources to look at for keyword research, questions and answers, completed product listings, and online goal setting\u2026<\/p>\n