The Antelope Valley Times

Your community. Your issues. Your news.

  • Home
  • Latest News
  • Local
    • Palmdale
    • Lancaster
    • Los Angeles County
    • Littlerock
    • Lake Los Angeles
    • Rosamond
    • Edwards AFB
    • Acton
  • Crime
  • Politics
  • Education
  • Health
  • Business
  • Opinion
    • Advertise
    • About
    • Contact Us
    • Facebook
    • Twitter
    Show Search

CCAV launches new brand, mission, vision & values

by The AV Times Staff • July 6, 2022 Leave a Comment

[Image via CCAV]
LANCASTER – The Children’s Center of the Antelope Valley (CCAV) has launched a five-year strategic plan, which includes a shift in branding as well as new mission, vision, and values.

“Our new strategic plan provides market-responsive strategies that promote organizational growth, long-term stability, and vitality,” said Board President Samantha Schmitz. “It reflects CCAV’s commitment to serving as a leader in the field and operating with the highest levels of integrity, transparency and compassion.”

The board of directors and members of CCAV’s leadership team engaged in a months’ long collaborative process, during which they analyzed market forces, community needs, organizational strengths and weaknesses, and untapped opportunities. The final plan identifies three overarching goals with associated objectives and outcomes as well as a shift in branding and new mission, vision, and values.

The organization’s brand shift includes a redesigned logo and shortening of the name to its acronym: CCAV. The new logo continues to prominently feature three blue hands, which represent the healing, health, and hope CCAV strives to bring to its participants and the community. Consistent with the refreshed logo, the organization will begin utilizing CCAV as its primary identifier to reflect its expanded programs and services. To facilitate a smoother transition, “CCAV – The Children’s Center of the Antelope Valley” will often be used in print and in text.

“While protecting children continues to be central to everything CCAV does, those participating in our programs include many transitional-age youth and adults,” said Communications Director Carol Stevenson. “The shortened moniker is more inclusive of all of the individuals we serve and better reflects the evolution of our organization.”

CCAV’s new mission statement is “To promote healing of the whole person and a healthier community by providing care and services to empower children, individuals, and families to overcome life’s difficulties.”

The vision statement, which reflects the future CCAV hopes to create, is “A community where we invest in families and individuals to empower them to reach their fullest potential and create lasting generational change.”

Both the mission and vision are supported by six core values, which are compassion, equity, excellence, integrity, leadership and mentorship.

“We wanted to ensure that the new mission, vision, and values adequately reflected who we are, what we do, and how we do it,” noted Schmitz. “Every day, in every interaction, we are striving to make a difference in the lives of the people we serve and the community as a whole.”

Founded in 1988, CCAV is a nonprofit organization that provides a continuum of services aimed at breaking the cycle of trauma. This includes preventing abuse as well as caring for the needs of child victims of abuse and their families. For more information, visit ccav.org.

[Information via news release from CCAV.]

–

Filed Under: Home, Lancaster

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Comments

  • Patty Gibson on Fatal motorcycle crashes on the rise, local authorities issue safety tips for riding and driving: “Cars drive in packs and on congested freeways looking out for truckers and big rigs to stay alive, kinda like…” Aug 10, 10:12
  • Dave on Readers Speak Out! (July 2022): “Grow up” Aug 10, 10:06
  • Dave on Readers Speak Out! (July 2022): “When you’re pledging your allegiance to a person and not this Country as Trump supporters have, there is nothing patriotic…” Aug 10, 10:04
  • Donald Trump on Readers Speak Out! (July 2022): “If you’re innocent, why are you taking the Fifth Amendment?” Aug 10, 09:00
  • America's Most Says Deal Me Out on Readers Speak Out! (July 2022): “Always had respect for FBI under J. Edgar Hoover, but the current corruption, incompetence and partisan weaponization of our leading…” Aug 10, 08:53

Copyright © 2022 · The AV Times LLC. All rights reserved. Terms of Use