To have stable and effective growth on YouTube, channel owners have to check their analytics constantly. For sure, it is possible to use third-party tools for that, yet for a quick check out, the statistics that YouTube provides would be enough. Users should pay attention to the main metrics that indicate the state of things on their account: views, likes and comments. And if these stats start dropping, it is time for you to be concerned.
Some people think that they can easily fix the situation as they provide content more often, change the intro or buy 200 views for their channel on YouTube as it is a part of an effective promotion strategy, but it’s not that simple. To rework the progress on this platform, you and each YouTuber have to discover the reason for that first and then develop a complex of actions that will assist in getting back in the stream. This article will reveal the five most common reasons for dropping views on this social network and show you five proven ways to fix it!
Your Content Isn’t Interesting To The Audience Anymore
Success on YouTube can depend on trends, and many authors have built their popularity by focusing on a theme that was currently actively discussed and relevant for a bigger audience. Such things as a sudden decrease of views often happen to bloggers who are occupying such industries as:
- Movies or tv series, etc.
They easily grow a significant subscriber base because their topic is streaming from every corner. But, with time, the audience’s interest is lowering, so do the channel’s statistics.
Don’t be afraid to change. There is nothing less constant in the world today than the trends and ideas that lurk around in society. News is very quick, and this tendency isn’t going to change. Think of alternative topics that will suit for expanding your content range and keep your channel interesting not only for old loyal fans but for new users too.
Wrong Targeting And Poor SEO
Another reason for getting fewer views on YouTube is quite obvious. You can lose your growth if you have chosen the wrong target audience and set up your promotion for the category of users that are not interested in your content.
If your SEO is not optimized well, your videos simply will not reach the potentially interested viewer. So they will just get lost in the tons of videos that are uploaded to the platform every day.
Luckily, this reason is the easiest to fix. Simply rework your SEO according to the existing guidelines and the requirements of your niche. Before doing anything, you have to research to understand what you are doing wrong in particular. Analyze the behavior of the audience and track their interests on the platform. In case if you have really chosen your target group wrongly, it will be obvious for you.
Pay special attention to the range of keywords you work with – if the terms are either too specific or too general, your videos aren’t relevant for the bigger audience. Using the experience of other bloggers in your niche and your common sense, redo the list of terms you are using as the keywords for your content.
Make sure that you have infused them in all possible ways:
- CC’s, if you use those.
It is also recommended to add at least one top keyword in your video thumbnail in order to make it more visible to potential viewers.
The Impact Of The Global Quarantine
Recently, the world was shaken by the devastating COVID-19. Due to the global lockdowns, people were deprived of the major entertainment and outdoor activity, as well as of the necessity to go to the offices. And, social media have experienced record growth of popularity, because watching videos and other content online was practically the only entertainment that was left. Many authors have experienced the huge growth of their channels in the short term.
However, the world is now getting back on track step by step, and as people have more opportunities to bring back their activities offline, the growth of social media has slowed down. So, no wonder that the creators from YouTube are seeing a decrease in their stats now.
Unfortunately, there is practically nothing you can do about it. The balance of things is changing again, and after lockdowns, people have felt how much time they are losing while sitting at home before their TVs or scrolling their smartphones. So the general course for society today is to improve their offline quality of life, as the online activities have gone to the second plan. The only possible solution that can work here is to continue to create evergreen and valuable content that corresponds to the interests and needs of your target audience.
Wrong Provider Of Paid Views
It would be stupid to deny, that nowadays many creators use paid services to break the competition in their niche and step into YouTube marketing. And we are not talking about bot farms. Today, YouTubers can purchase real views for a modest price and make sure their channel becomes visible on the platform. Such purchases require a strategic approach as well. Hence, bad choice of a provider or wrong moment and amount of views you bought may cause a decrease in your growth. The worst thing is that the unwise choice of the provider still leads to banning, so you must implement purchased views in your strategy very carefully and choose the right moment and amount of staff you are buying.
Choose the most trustworthy services that offer gradual delivery and organic users. Before investing into paid stats you must analyze the current condition of your channel and decide what amount is relevant for you. Purchased views should never prevail over the organic growth you gain, as it is only an instrument for attracting viewers, not the substitute for them.
Adding boosts to your channel is a complicated task because you must sort out the perfect balance of paid views and the ones you are gaining by your actions. Although modern services provide real users for such tasks, you still have to mind that the security algorithms are improving.
Seasonal Dropping Of Stats
Yes, the growth of views on social media and YouTube, in particular, can be dependent on the season. As the hot weather comes, more people prefer going out and living their best offline life, rather than staying at home. There are lots of seasonal holidays such as: Labor Day, Halloween, Christmas, etc. There is nothing much to add here because this reason is also from the ones that bloggers cannot regulate.
Well, you should make sure that your reputation is working for you, as the low season comes. First of all, make sure that the decrease of growth has a seasonal character – it depends on the industry you occupy. For example, people who are involved in the winter extreme sports niche, know for sure that the top of their popularity comes right before the start of the cold season when users are planning their winter activity.
Another effective method to keep up your rating is to create evergreen content that doesn’t depend on the outdoor condition a lot, hence it remains relevant for the users all the time.