Using Google My Business for the cannabis industry is simple and effective. If you provide any services related to marijuana, have a dispensary or a coffee shop — GMB is a great possibility to attract more customers and make your brand recognizable.
At the same time, you should consider the existing limitations in this niche. Just as it relates to other processes, you should pay attention to all the legal restrictions for cannabis that are not related to many other businesses.
If you don’t have enough time or possibility to do it by yourself, address the MjSEO.agency — an experienced SEO expert in the cannabis niche. A professional team knows how to optimize your website to get higher positions in SERP and attract new customers.
Basic Rules for GMB
You need to understand that Google will in no way artificially raise your company in local search results. The fact is that the position in local search results (local search) depends on many parameters — special ranking rules.
These parameters are evaluated by the search engine automatically based on algorithms that should provide equal opportunities for all entrepreneurs. They change over time, and information about their features is not disclosed. Local search results are shown in Search and on Google Maps when a user searches for any kind of establishment.
For your page to reach the top positions in local search results, you need to fill it out correctly. Keep your company information up to date to keep its rating high. If you do everything systematically and correctly, you will get live targeted traffic from Search and Google Maps. Moreover, absolutely free!
The main factors for ranking pages in local SERP are:
- Brand visibility;
- Behavioral factors.
It is the combination of all these factors, as well as an understanding of the level of competition, that allows your page to get to the TOP of the search results. It is also noteworthy that after analyzing the combination of factors, the search engine can determine that the company located further concerning the user meets their needs more. In this case, this company will be higher in the search results than yours.
Creating a Google My Business page is not the only thing you should do if your goal is to expand your business. Numerous effective optimization strategies work well with cannabis websites. One of them is crowd marketing for the cannabis business which allows you to expand the visibility of your business.
How To Improve Your Business Page Ranking On Google
To raise your business page higher in local search results and your target audience see it more often in the TOP, use the basic recommendations from Google for working with the My Business service:
If your page is not yet on Google Maps, or it has been created by someone else, you need to go through the verification procedure. In fact, this is a confirmation of ownership of the page through your Google account.
If the page is not yet on the Maps, the confirmation procedure will allow you to transfer the data about the new page to the search engine, respectively, your business will appear in the local search results.
● Give the fullest possible description of your company and products
The TOP of the local search results displays companies, the content on the pages of which most closely matches the specific requests of users. There can be many different requests. Therefore, the more information about the company itself, the offered goods and services you indicate in your Google My Business account, the higher is the likelihood of impressions in local searches for relevant queries.
● Add visual content
It is important to add photos and videos to the gallery, as well as in “Publications” and “Products” so that users can easily and quickly familiarize themselves with your business, as well as evaluate the offered goods and services.
The more high-quality and informative photos there are on your page, the easier it will be for potential customers to understand that your company is exactly what they were looking for.
● Work with reviews
Track new reviews regularly and respond to them promptly. From the reviews, you can get valuable information about the negative processes in the work of your company, as well as understand which products or services cause the greatest delight among your customers. By responding to user reviews, you demonstrate that their opinion is truly valuable to you.
● Use a short title
There is a line in the description of the company — a short name. This nickname on the network allows you to create a user-friendly link both to the page and directly to the review about the company. Share these links with your potential and current customers to make it easier for them to find your website and leave a review.
We cannot artificially increase the ranking of your business on Google services. It is calculated using algorithms designed to ensure equal opportunity for all entrepreneurs. Details of these algorithms were not disclosed.
Adding a page to Google Maps allows your offline business to appear online. Verification (confirmation of the company’s address in Google services) gives you the ability to manage the page and fill it with important content, which provides additional opportunities to promote and stimulate sales. Moreover, it is absolutely free!
On the page rank, you can correctly fill it in initially and systematically add new content to it. Give your page at least 15 minutes a day, and it will repay you a hundredfold. Encourage guests and customers to add their photos, reviews, and questions.
The service’s capabilities are proportional to the time spent working with it. And it is quite convenient to use it both from a PC and from a smartphone.