By Mildred Austria
One of the most important parts of business is nailing your customer conversion. You need to ensure that you have adequate resources in place to take a visitor to your company and convert them into a customer – and ultimately a customer who will keep returning to your business time after time. Here are some of the best tips to help you improve your conversion rates.
When a new visitor arrives at the site, you should make sure that they are greeted with a pop-up with a special deal. Ideally, you want to make them feel valued from the moment that they arrive on the site, so letting them have access to a special deal such as a discount code if they sign up to the mailing list is a great way to kick things off and commence the journey towards conversion.
However, you need to make sure that you are not going to be annoying the customer with this pop-up. Try to ensure that there is a slight delay on it so it does not flash on the screen before someone is able to get their bearings around the site. It should also be easy to close and should not appear multiple times – as both of these can also cause irritation that could otherwise cost you a customer.
Add Testimonials and Reviews
People want to know that they are going to be using a good service, and not having any information about what they can expect here is going to make them hesitant to try things out. Therefore, you should ensure that you have testimonials and reviews in place for them so they can fully explore what you might be offering, and how others rated the customer experience.
You do not even necessarily have to make your own review section. There are several trusted sites that you can turn to if you want to gather good reviews, and these can then be displayed on your own site with various widgets or plug-ins. This offers reassurance to potential customers that they are going to get a good level of service, then feeding into the chance that you will get that crucial conversion.
There are small incentives that you can put together that could help with conversions. As mentioned with the pop-ups, small incentives such as a 10% discount can be incredibly useful. With free shipping or even a gift included in a first order, there is plenty of incentive that you could include that could suit your business while driving conversions.
For example, many casinos choose to give bonus offers for new players when they sign up. It allows players to explore the site and find out more about what they could play here. Offering something similar for your company could be a fantastic move that helps tip a potential customer’s opinion in favor of making a purchase.
Streamline the Buying Process
Once a customer has got something in their basket, you are not in the clear yet! You need to make sure that you are streamlining the checkout process so they are not getting bogged down and frustrated at the final moment. Until the transaction is complete, there is still a chance that you could lose them!
A very important step you need in place is the potential for a guest checkout. Not everyone wants to go through the rigamarole of setting up an account if they are only making one purchase or if they are in a rush to buy. A guest option is therefore necessary. You should also make sure that you have some express checkout options for payment, such as that which is offered by PayPal. The easier you can make the transaction at this crucial final hurdle, the more likely it will be that the conversion will take place.
Improving customer conversion may prove to be a trial-and-error process as you attempt to determine what your customers will respond to the most. However, there are several changes that you could make that will help to push engagement and conversion, hopefully netting you some loyal returning customers at the same time. Take the first steps needed to start improving your customer conversion today.