By June Adams
Setting up a café can be a rewarding venture, especially in the United States where coffee is king. Over 50% of Americans drink coffee regularly. When you consider only the adult population, that number rises to 63%.
For many people, coffee is the go-to drink to start their day. A coffee shop is also a great place to hang out with friends for a small chat. If properly run, your café can become everyone’s favorite spot in town.
However, competition in the coffee business is also very steep. There are over 25,000 coffee shops in the country, and that number is expected to double in the next few years. To stand out:
Care about the café’s ambience
For a good number of people, their workday starts when they’re seated at the coffee table. Other people may like to have short meetings over coffee with potential clients or friends. This means that their café choice will be highly dependent on how comfortable the environment.
Investing in the design of your café will help can help people feel more comfortable, therefore leading them to spend more time at the shop. The longer your customers are at the shop, the likelier they are to spend more money.
Sell more coffee flavors to unlock its potential fully
Depending on the location of your store, you may be in direct competition with some of the biggest coffee companies in the business. Setting yourself apart from them is essential. One of the ways you can do that is to sell exquisite coffee flavors.
Most franchises try to achieve uniform coffee flavors and taste across all their branches. With more experimental flavors, you can carve out a niche customer base.
With the growth in popularity of CBD among younger Americans, Private Label CBD Coffee and other similar flavors might just be the answer for you.
Use social media
Social media has been helping businesses to connect with customers at a remarkable rate. It has also proven useful in helping companies to grow.
Even though you might need expert help o fully unlock its potential, there’s no harm in starting yourself. Regular updates on your café’s offerings can go a long way in informing the people around you about your service.
You can also implement online competitions where the winners get something from your shop – preferably coffee-related.
Have a socially conscious brand
The days when business and social issues stayed separate are almost long gone. Studies have shown that customers are increasingly looking to purchase from brands that are identify with the issues that affect them.
Taking a stand on social issues like climate change, racism etc. can attract a good number of customers to you. For instance, a simple commitment to using bio-degradable cups can signal to customers that you are an eco-friendly business.
Running a successful coffee shop will require a lot of skill and patience but it can also be a fun experience. While there’s a lot more to do than this article can cover, the four points here are a great place to start from.