By Zunaira Doll
It is challenging to pinpoint an individual who is unaware of e-commerce portals. These websites change the way people shop for essential goods and services. Marketing experts shed light on the profound ways in which the e-commerce platforms changed.
Online stores meet the need of the hour. Depending on the traditional stores alone can jeopardize the health and growth of the business. Marketing specialists suggest every commercial establishment must launch and maintain an e-commerce portal.
eCommerce and Its Benefits
Electronic Commerce or eCommerce describes the portal-based selling and purchase of goods/services. The inception of e-commerce portals was slow. Critics predicted that the chances of success were bleak.
However, the meteoric growth of these portals proved them wrong. E-commerce stores offer all goods and services under the sun. Interested clients can log in on the portal and purchase the item they need.
Established business owners opine that online websites rope in more leads. E-commerce stores enable organizations to map the behavior of customers. The online marketing specialists can utilize these data to come up with effective campaigns.
Virtual stores offer various benefits to the clients. The customer need not step out of the house to purchase the necessary items. Online outlets offer both quality and quantity. Apart from these, the goods and services are available at reasonable rates.
The increasing power of the internet allows business organizations to maximize their outreach. It paves the path for the better performance of the e-commerce stores.
Are E-Commerce Stores for Small Businesses?
Each year, a substantial number of people join the online store bandwagon. Specialists state that the overall retail e-commerce transactions are likely to cross the $5 trillion mark by December 2021. Another survey points out that 22% of the population in the world enjoy portal-based shopping.
Some may feel that only established business organizations can benefit from e-commerce portals. It is a false notion that has been busted by the trade and commerce gurus. Small venture owners can optimize their reach, lead generation, and sales through online stores.
All they need is to select an effective marketing campaign. Social networking platforms are potent promotional modes. Online ad maker software can help business owners to create befitting advertising content.
Social Networking Platforms and E-Commerce Stores
As mentioned, social networking sites are no longer a mode to connect people. These platforms have tremendous advertising potential. An independent entrepreneur can create a business account on all of these platforms.
Facebook, YouTube, and Instagram are popular among such establishments. Opening and maintaining a business account on Twitter is somewhat complicated. The online ad campaign, running on Twitter requires more financial investment.
Facebook and Instagram are suitable alternatives. Basic knowledge enables the business owner to design an ad campaign to run on these platforms. The primary perk is one can modify the various aspects of the content and budget easily.
How to Get Better Response with Instagram Marketing?
After Facebook, one must consider Instagram as a potential candidate for the dissemination of the sales pitch. Instagram is no longer a portal where people share their portal. It is a proficient tool that can guarantee online marketing success.
Many have the notion that creating an ad campaign for Instagram is a challenging task. If you are unsure about your skills, then hire internet marketing agencies. The experts can note down your requirements and plan a campaign that offers satisfactory results.
If you lack the financial support to hire these agencies, then you can accomplish the task alone. You can watch Instagram ads tutorial videos and read step-by-step guides. These tutorials will clarify your doubts and prepare you for the task at hand.
Here are some pointers, which can help with Instagram marketing:
Create a Business Profile
If the business owner desires the Instagram marketing campaign to be successful, he/she needs a professional approach. It helps to have a personal account, but all online marketing strategies must be implemented via the business profile.
The business profile highlights the contact details and enables a direct connection with the clients. With this account, the business owner will no longer require Facebook tools for publishing ads.
Access to Insights, which are the analytical tools of Instagram, comes free with the business profile. These analytical tools will enable the advertiser to gather statistical data of the promotional campaign.
Inform Followers…Do Not Sell
Trade and commerce experts suggest it is essential to inform the clients. It is unwise to pitch sale-related messages every time. This irritates the probable customers, and the buyer-seller relation can go south.
Instagram offers a sound platform via which business owners can connect with the clients. One must analyze the quality and nature of the content. A proper selection of the content can offer relevant information.
It is best to use Instagram as an engagement path. Business owners must highlight the online link of the e-commerce store and official website in every post. It encourages the clients to check out the goods/services. Additionally, it directs traffic towards the webpages.
Video Content Offers More Leads
No one can undermine the power of an engaging video. Marketing gurus often opine that a quality video is equivalent to a million words. Entrepreneurs can upload short, crisp, and informative videos on their business profiles.
An individual can shoot the promotional video on his/her iPhone or Android phone. He/she can upload the video directly from the phone’s library or gallery. The optimum utilization of the Instagram video editor can enhance video quality.
Use Engaging Photographs
Instagram started as a photo-sharing platform. Soon, marketing experts realized the promotional possibilities of Instagram. Brands can create business profiles on this platform, and stay connected with their clients.
Posting pictures on the business profile regularly on Instagram also serves SEO purposes. An intelligently clicked snap can act as a teaser for an upcoming promotional advertisement. These posts will keep the clients at the edge of their seats.
Poor video quality or irrelevant content can mar the chances of success. An engaging promotional video gets more shares and generates sufficient leads. Such content will compel the audience to click on the link that lands them on the online e-commerce store.