LANCASTER – For the fourth consecutive year, the Antelope Valley Transit Authority (AVTA) has been honored for its marketing and communication efforts with a first place AdWheel Award from the American Public Transportation Association (APTA).
AVTA received the award for its “Have Bus, Will Travel” poster, created for the third annual AVTA Bus Roadeo held in March.
The APTA AdWheel awards recognize public transportation systems throughout the nation for excellence in advertising, communication, marketing and promotions.
“The innovative visual designs and concepts of our marketing and communications team are a key element in the success of our outreach in the community,” stated AVTA Board Chair Marvin Crist. “This acknowledgement of their skill and expertise is well-deserved.”
Hundreds of entries competed this year in six categories: print media, electronic, campaign, special event, social media and special recognition. AVTA’s design was awarded first place in the category of Print Media-Poster, in the group of public transportation systems with 4 million or fewer annual passenger trips. AVTA’s first place entry will advance to compete for a Grand Prize, which will be announced at the AdWheel Award ceremony at APTA’s 2015 Annual Meeting in October.
AVTA has won previous AdWheel awards in 2012, 2013 and 2014 for print ads, television ads and a travel training video. The agency also won an AdWheel Award in 2007 for its colorful transit map. The television ad “Feel Like Ridin” was a Grand Prize winner in 2013 in the category of Electronic Media.
“We’re thrilled to again be honored by APTA for the creative talents of our marketing and communications team,” stated Executive Director Len Engel. “We’re always extremely proud of the work they do, and to have their efforts recognized nationally by our industry peers is very special.”
[Information via news release from the Antelope Valley Transit Authority.]