LANCASTER – The City of Lancaster and InSite Development Monday announced plans to add a five-story boutique hotel to The BLVD. The new hotel will be located near Gadsden and Lancaster Boulevard in the space currently occupied by the American Travel Bureau. City officials say the boutique hotel will add another signature touch to The BLVD, which recently underwent a $100 million transformation.
“The BLVD just keeps getting better,” said Mayor R. Rex Parris. “Now that the downtown area is such an overwhelming success, drawing people daily to all it has to offer, it simply makes sense to add a place for visitors to stay right in the heart of town.”
Parris joined City officials, members of The BLVD Association and Insite Development’s Scott Ehrlich at a press conference Monday to announce plans for the new BLVD project.
“The hotel on The BLVD will put the ‘destination’ in Destination Lancaster,” said Ehrlich.
“There are great hotels on the 14 freeway but there’s no where to walk from those hotels. I truly believe, if we build this place, that we are going to get people to stay here who are going to come visit The BLVD,” Ehrlich continued.
Ehrlich said goals for the new boutique hotel include branding with the Starwood name, extremely high-end modern rooms with miniature kitchens, a pool and outdoor area for parties, banquet facilities, a lounge and an amazing lobby.
“If you’ve ever been to the W Hotels… something in that genre, where you walk in and it’s just amazing from the second you walk in,” said Ehrlich. “I can guarantee you this will not be the normal lobby that you see at the other hotels.”
The structure will also include office and retail space in addition to the hotel guest rooms. Additionally, InSite Development is partnering with the City to build 25-30 mobile retail kiosks, which will be strategically placed along the entire BLVD.
“They are going to allow the local Mom and Pops to have a place to sell their items without having to pay the rent of Brick and Mortar,” said Ehrlich. “Kiosks will provide the same feel as a mall, so that you’re coming to The BLVD and you can buy everything from little trinkets to big things.”
“What we’re seeing is people would much rather have this experience than the mall experience,” Parris added.
Ehrlich says the kiosks are being constructed locally and he’s hoping to have the first model ready to be unveiled at the next City Council Meeting. He says all kiosks will have a unified theme and color that tie in with the aesthetics of The BLVD.
An application process for the kiosks has not yet been established, however, Ehrlich says interested businesses should contact InSite Development at 818-789-5550 and ask for Corey.
Parris says the new BLVD project is one of several big things planned for The BLVD.
“We’re going to know that we are successful when we get rid of the cars,” said Parris. “What I see is trolleys and closing The Blvd off…”
Parris said he will be making other big announcements at the next City Council meeting.
“We’ve got other big and great things that are coming that are going to change the world,” said Parris. “I could promise you, they will be world changing. Come to the meeting, we’ve got more announcements for you.”
Construction of the complex is scheduled to begin in mid-2012, with completion expected in 2013.